OUR FOUNDATION On January 17, 1879, Bankers Life and Casualty Company’s predecessor, the Hotel Men’s Mutual Benefit Association, began operations. The years that followed were a time of extraordinary growth. Today, Bankers Life products focus on the insurance needs of the middle-income retirement market through nationwide subsidiaries of CNO Financial Group, Inc. These companies offer a broad portfolio of life and health insurance designed especially for people near and in retirement.
OUR HERITAGE John D. MacArthur took tremendous interest in the great American manufacturers. He studied how they branded and mass-marketed household goods and services. He reasoned that if he could reduce the high cost of selling insurance, he could make coverage more affordable for middleincome Americans. This notion began our company’s tremendous success through direct-mail marketing campaigns. By 1956, Bankers Life and Casualty Company had become one of the nation’s largest individual health and accident insurance companies. In the 1960s, we turned our attention toward America’s growing senior market. Shortly after President Lyndon Johnson signed the Medicare bill into law, Bankers Life and Casualty Company entered the senior market and became one of the nation’s first insurers to develop and offer Medicare supplement insurance.
OUR FUTURE While strength, stability and service shape our culture, Bankers Life remains focused on our chief vision—to become a leading provider of financial security products to retirees and their families. Our insurance product portfolio now includes long-term care insurance, life insurance, fixed and indexed annuities, Medicare supplement insurance and other supplemental health insurance. We will continue to grow and innovate to meet the changing needs of our customers.
Products and Services:
6 consecutive years being named in Training Magazine’s Top 125 List.